ActiveCampaign vs MailerLite
Are you tired of manually sending out emails to your subscribers? Well, don't worry! Email marketing automation tools have got your back. Two of the most popular options in the market are ActiveCampaign and MailerLite. But which one should you choose? Let's compare the two and find out.
Features
ActiveCampaign
ActiveCampaign is an all-in-one marketing platform, which means it offers more than just email automation. It has features for CRM, sales automation, and even messaging. Some of its notable email automation features are:
- Drag-and-drop email designer
- A/B testing
- Dynamic content
- Event tracking
- Site messaging
- Predictive sending
MailerLite
MailerLite is focused solely on email marketing automation. It has a user-friendly interface that is easy to navigate, making it ideal for beginners. Some of its features are:
- Drag-and-drop email editor
- A/B testing
- Auto resend
- Popup forms
- Subscriber management
- Campaign reports
Pricing
ActiveCampaign
ActiveCampaign offers four pricing plans, all billed annually. Here's an overview of its plans and their respective features:
- Lite - $9/month for 500 contacts, limited email marketing automation features
- Plus - $49/month for 500 contacts, full email marketing automation features plus CRM and sales automation
- Professional - $129/month for 500 contacts, full email marketing automation plus CRM, sales automation, and messaging
- Enterprise - Custom pricing for high-volume senders and large teams, includes all features plus phone support and custom mailserver domain
MailerLite
MailerLite also offers four pricing plans, but they are based on the number of subscribers rather than features. Here's an overview of its plans and their respective subscriber limits:
- Free - $0/month for up to 1,000 subscribers, limited features
- $10 - $10/month for up to 1,000 subscribers, full features
- $15 - $15/month for up to 2,500 subscribers, full features
- $50 - $50/month for up to 10,000 subscribers, full features
Integrations
Both ActiveCampaign and MailerLite offer integrations with popular tools like Shopify, Stripe, and WordPress. ActiveCampaign, however, offers more advanced integrations with tools like Salesforce, Drupal, and Zapier.
Conclusion
Both ActiveCampaign and MailerLite offer powerful email marketing automation features at affordable prices. ActiveCampaign may be the better fit if you need more than just email automation solutions. Its all-in-one platform has a comprehensive set of features for sales automation, CRM, and messaging. On the other hand, MailerLite may be the better option if you're just starting out and want an easy-to-use interface with reasonable pricing.
We hope this comparison helps you decide which tool is the right fit for your business. Happy emailing!